UPM
BRAND PHOTOGRAPHY
AGENCY
SEK
PHOTOGRAPHER
Markus Kontiainen
PRODUCER
Jukka Valtanen
DIGITECH
Arttu Kokkonen
Instead of bringing bits of the forest into a studio, we decided to flip it around and set up our studio right in the middle of the forest.
This approach allowed us to escape the confines of pre-planned themes and details, giving us the freedom to improvise creatively.